About the Pursuit Prolink Launch & Outdoor Prolink Rebrand

Outdoor Prolink’s 20 year anniversary is right around the corner, and to celebrate we are bringing you something big. Not only is the Outdoor Prolink brand getting a modern refresh and a whole new look, but we are ecstatic to announce a major expansion of our business with the launch of Pursuit Prolink.

Introducing Pursuit Prolink

Pursuit Prolink is our new hunting, fishing, and off-roading pro deal store for professionals at the heart of these industries. With the launch of the Pursuit Prolink, the Outdoor Prolink store has been transformed into our new “multi-store marketplace.” The two store tabs allow us to keep the Outdoor and Pursuit offerings separate and curated to each audience while also enabling select customer groups to seamlessly browse both and shop both stores through a combined checkout and search experience.

Essentially, you can choose your own pro deal shopping adventure! Initial brands that will be available on Pursuit Prolink include Vortex Optics, Mystery Ranch, BOGS, SOG Knives, onX Maps, Darn Tough, Athlon Optics, Adamsbuilt Fishing, ALPS OutdoorZ, Loon Outdoors, Midland Radio, MTN OPS, ZOLEO, Rhino Rack, Sherpa Equipment Co., Slumberjack, Tenkara Rod Co., Tenkara USA, and Voormi. 

The featured non-profit on Pursuit Prolink is Backcountry Hunters and Anglers, an organization committed to preserving North America’s heritage of hunting and fishing through public education and advocacy. Pursuit Prolink members will have the opportunity to donate $1 or more to this amazing organization at checkout on the new store. 

Why Hunting and Fishing?

Hunting and fishing share so much in common with what we at Outdoor Prolink have historically labeled as ‘outdoor recreation.’ Hunters and anglers protect and promote the wild places and habitats that we so dearly love. They are the driving force behind many of our nation’s conservation efforts, and have contributed over $14 billion in federal aid through the Wildlife Restoration Act since its inception in 1937. Hunting and fishing pros are key influencers for hunting and fishing brands. Like outdoor professionals, they use their platform to advocate for their industries and introduce hunting and fishing products to new customers. And perhaps most importantly, they act as a critical mouthpiece of conservation efforts for wildlife, waterways, oceans, and public lands. 

All of these truths make the hunting and fishing industries a natural expansion of the outdoor industry and of the Outdoor Prolink business. Our commitment with the launch of Pursuit Prolink is to always uphold the highest standards of responsible hunting and angling:

• We will work with only the highest quality hunting and fishing gear manufacturers
• We guarantee to our brand partners that our members are true verified professionals 
• We will partner with key industry nonprofits – like Backcountry Hunters and Anglers – to raise funds and support conservation efforts and responsible recreation 
• We will never sell or market guns or ammunition on Pursuit Prolink
• We will always use imagery and marketing content that respects animals and promotes responsible hunting and angling practices

The Outdoor Prolink team is thrilled to unveil our latest pursuit with you, our members and partners, and we have SO much in store over the coming months as we continue to roll out new brand partnerships and –- as always –- killer gear deals.

To follow along on our new pursuit, follow us on Instagram and Facebook.

For more about our launch, see our press release here.